Product photos are how shoppers interact with your brand on Amazon. Viewing photos is how they touch and feel your product, how they view it from different angles, and how they see it in use.
Photos convey your brand’s quality and values. They capture a shopper’s attention, create interest, and drive purchases – turning that shopper into your brand’s newest customer.
This article will show you how to promote your brand’s products through optimized Amazon product photography. You’ll learn the secrets behind creating compelling listing photos to boost your conversions and show off your brand.
View Top Amazon Seller ToolsWhy is product photography so important on Amazon?
Photos are the majority of the experience of a product when you’re shopping online. High quality photos make a huge difference in consumer perception of the product and your brand, and in converting the sale.
When a shopper goes into a store, they can pick up a product, spin it around and poke it. When the product is online, they can’t do any of that. Your brand is represented by its photos, and this is how a shopper experiences what you want them to feel.
Photography is what sells the product on Amazon. Just look at the numbers:
- The average shopper reads only 20% of the words on a web page, but will view every single product image.
- 63% of consumers say product images are more important to them than descriptions.
- 53% of consumers say product images are more important to them than ratings or reviews.
When someone is scrolling through search results on Amazon, they’re going to click the picture that really grabs them. The main image is therefore particularly important, because it’s the beginning of the buyer’s experience of your product.
In summary, getting your product images right will give you a big advantage over the competition.
How many product photos should I have in my listing?
The goal of product images is to increase your conversion rate on Amazon. This is best achieved by making use of each and every product photo to answer the customer’s questions and persuade them to purchase.
You are allowed to post up to eight images per product ASIN, and this is also an ideal number that allows you to convey a great amount of information to the shopper.
The main product image is quite limited – it must only show the product on a white background, and also needs to be mobile-friendly for viewing on smaller screens. So the secondary images are vitally important to help facilitate the buying process.
What types of product photography work best on Amazon?
There are many different ways you can photograph your products to show what they are, what features they have, key data such as dimensions and materials, how they are used, and to answer common questions that buyers have.
The main types of images that work very well for products on Amazon are:
- The main listing photo (mandatory!)
- An image to communicate the benefits of the product.
- An image which displays key product features.
- An infographic to highlight important information or explain usage.
- An image which shows the size of the product.
- A photo to show the product in use.
- A “lifestyle” photo to show the product in a realistic setting.
- A photo of the packaging in more detail.
There are also many other types of alternate photos you should consider, depending on the type of product you are selling. These include:
- Close-up shots of the back or side of the product, for example to show the different input ports on an electronic item.
- The nutritional information label of a health supplement.
- Different angles of the product for apparel, decorative or gift items.
How should I use the main Amazon product photo?
This is the most important photo. It should be a sleek solo image of the product set on a clean white background.
This is the image consumers see during the search. A strong main listing photo will bring more clicks and conversions, and higher sales.
This type of image reinforces your brand, and makes your product more recognizable to customers. The main image must also be mobile optimized to ensure maximum conversion on all screen sizes.
What’s the best way to show the features of the product?
You can use an infographic, close-up photo, or text image to display key product features.
For example, this image explains how each product feature provides a benefit to the customer.
Text and call-outs allow for clear identification of what the consumer will receive with the product. This image can also address potential questions or concerns that could arise.
