在这个营销邮件满天飞的时代，如何打造一个赚足眼球的邮件标题成为一众营销人员面临的难题。如果因为标题不够吸引人而导致邮件无人问津，那幺再有质量的邮件内容也会石沉大海，而你的业务也会因此蒙受损失。
在本文中，将会为你提供针对假日季不同节日的45个邮件标题模板（及品牌出处）。
从感恩节开始的购物周为假日季增添了诸多趣味。你可以通过为顾客提供一些优惠活动来作为答谢。以下是一些邮件标题思路：
1、With a side of gratitude for our pets — PetSmart
2、Live the give — Toms
3、Wines That Go With Turkey (And All The Sides) — expressions of the vine
4、Happy Thanksgiving. Hot discount one week only. — Book keeping
5、Most Commonly Forgotten Thanksgiving Items — FreshDirect
美国零售商在2017年的黑色星期五创造了79亿美元的记录。如果你也想从中分得一杯羹，你可以参考一下这些黑五邮件标题：
1、Mystery Sale – How Much Will You Save — Forever 21
2、Don’t wait ’til tomorrow! Take up to 50% off our most popular inventions right now. — Quirky
3、FOMOBF: Fear of Missing Black Friday. The time is now. — Lucky Brand
4、Save 40% at our Black Friday Savings Event — Rockport
5、If You Open One Email This Black Friday… — Steve Madden
作为一年中最大的在线销售日，卖家们仍然要铆足了劲为网一做准备。以下是几个网一邮件主题模板：
1、Buy One, Get One Free Continues with Cyber Monday — EyeBuyDirect
2、Take a break from Cyber Monday, have some Taco Bell — Taco Bell
3、Hurry, Only Hours Left for Cyber Monday Savings! — Sports Authority
4、Save big for Cyber Monday – give the gift of family — Ancestry.com
5、The $50 we owe you… — Urban Outfitters
星期二回馈日是一年一度的庆祝活动，主要是为了慈善和有价值的事业筹集资金。你可以参考以下这些展现良好精神风貌的标题模板：
1、$25 provides 100 meals — The St. Louis Area Foodbank
2、Plant 5,000 native trees to help wildlife — The National Wildlife Federation
3、There’s a sea lion pup who wants you to open this email — Oceana
4、Why the Cheerleaders Shaved Their Heads — LIVESTRONG Foundation
5、We cannot stop Alzheimer’s without you — UsAgainstAlzheimer’s
如果你不确定从哪里开始着手，那就把精力集中于业务中的一个实际促销活动上。考虑你所提供的产品价值以及在目标顾客的心愿单中有意义的产品。例如，一家体育用品商店可能会趁人们在感恩节大快朵颐后促销休闲舒适的衣服，或者在销售高峰的黑五期间进行促销。你可以参考以下这些标题，并思考一下如何将其其重新改造，使之成为你的邮件标题。
1、We’re thankful for you! And these hot sales…
2、Get stuffed from our newest offerings
3、50% off? Talk about something to be grateful for
4、Serving up a dish of deals
5、A piece of the pie: Get a free bakery item on us
1、FriYay! See What We’re Eyeing This Year
2、Food coma? These sales will wake you up
3、Knock Knock! Open Up For Doorbusters
4、We waited all year to share these deals with you
5、We Can’t Keep Quiet Any Longer, Check Out Our Sale
1、Don’t break the bank, break the internet
2、Cyber Deals to Get You Psyched
3、All I want for Christmas is… 50% off the hottest toys
4、What a site! 40% off everything
5、Monday has never looked this good
1、We’re almost there! Give now to help kids in need
2、It’s not too late to get involved in #GivingTuesday
3、Give the gift of impact
4、Your donation is matched to help more animals
5、Have TWICE the impact on Giving TWO-sday
•小商家星期六（Small Business Saturday，指感恩节过后的周六）
小商家星期六是专为一些小企业设立的促销日，商家们会通过举办活动或促销活动来充分利用这一节日，然后通过电子邮件让消费者了解他们的活动信息。以下是一些强有力的邮件标题：
1、Special savings coming this Saturday
2、Free cocoa when you Shop Small on Saturday
3、30% off for supporting your local businesses
4、Celebrate this weekend at our Saturday event & giveaway
5、Save the Date: Small Business Saturday
一个赚足眼球的邮件标题对于打开率、点击率的提高是极其有利的。如果你的邮件打开率和点击率不甚理想，那幺你可能需要重新思考一下邮件标题，而本文给出的标题模板会是不错的参考对象。
文/雨果网 陈小如
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